Backlinks: what are they?

When one website links to another, the link is called a backlink. Backlinks are important for search engine optimization.

What is the importance of backlinks?

In SEO, backlinks are particularly valuable because they represent a "vote of confidence" between two sites.

The backlinks to your website tell search engines that your content is trustworthy and trustworthy. The search engines can infer that content worth linking to is also worth appearing on a SERP if many sites link to it. The ranking position or search visibility of a site can be positively impacted by earning these backlinks.

Backlinking and earning backlinks

The process of earning backlinks, also known as link earning or link building, is an essential part of off-site SEO.

Backlinks that are followed by popular, trustworthy websites are typically considered the most valuable backlinks to earn, while backlinks from low-authority, potentially spammy websites are usually the opposite. Whether or not a link is followed (i.e. whether a site owner explicitly instructs search engines to pass, or not pass, link equity) is certainly relevant, but don't completely discount the value of no follow links.

The mere mention of your brand on high-quality websites is enough to boost its popularity.

Creating links to other websites has the same value as earning backlinks. When linking out to an external site, the choices you make regarding the page from which you link (page authority, content, search engine accessibility, etc.) the anchor text you use, whether you choose to follow or no follow the link, and any other meta tags associated with the linking page can have a significant impact on the value you confer.

Backlink research on competitors

When it comes to building backlinks, new sites and those expanding their keyword footprint may find it difficult to know where to start. Using competitive backlink research, you can gain insight into the link-building that may have helped your competitors rank well for your target keywords. By examining their backlink profile (the collection of pages and domains linking to a website), you can find out how they built those backlinks. Link Explorer, for instance, can help you uncover these links so that you can build links to those domains yourself.

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Thursday, October 27, 2022
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