Build A Successful Marketing Campaign

There can be a lot of time and money spent promoting your small business when you're busy running it daily. No matter what budget you have and how popular your product is, you'll still have to attract new customers and generate interest in your offering. Luckily, you can do so even with a limited budget.

Online Marketing

Here are some tips and best practices to help you take your small business online and build your brand.

Simplicity is key. A user-friendly site will keep customers on the site for longer. Most customers will decide within minutes whether to browse and buy.
Digital storefronts should be embraced. With the convenience of online shopping, customers want the ability to make purchases at their convenience from their own homes or their mobile devices. You can use a website solution provider to set up a digital storefront for your business, which makes selling online easy.
Search the site is enabled. Showing the most relevant products will greatly increase the likelihood that they will make it to the cash register. Customers expect to be able to search for specific items in a store, for instance, "blue women's shoes.".
It's all about the content. If you want people to visit your website, you need to know what they will see and do when they do. The majority of visitors won't immediately make a purchase, so you need to give them other reasons to visit and stay.
Guides on how to do things should be included. Customers will return to your website if you provide how-to guides and project templates. Although you might not get direct sales, keeping your customers engaged and online will mean they will keep coming back.
Expand slowly at first. Ensure you have the essentials covered: products, services, hours, offerings, testimonials, and contact info. You can add features later unless these are your business's primary focus.

Promoting your business online with social media can help you

You can reach more customers and promote your business online with social media. Best of all, the costs are relatively low and the upside potential is high. It is common for brands to excel at social media. Small businesses can use social media to reach new customers and engage current ones, whether it's through clever writing, inspiring images, or short informative videos.

Make sure you pick the right social media platform

Businesses that sell to other businesses may benefit from a social media service focused on business. Social media platforms are not the same for each business. Businesses selling visually appealing products to consumers may prefer a platform that allows photos to be shared.

Your customers are online when you post.

You may find some customers browse social media more during commuter hours or lunch breaks. For example, some people visit social media more during commuter hours.

You can gauge your success by defining clear objectives and building metrics.

With 30,000 people sharing your posts, you're making great progress if you're trying to spread the word about your business. In order for social media to drive sales, inquiries about your product, like “where can I buy this?”, are key performance indicators.

Make sure your posts are effective by testing, reviewing, and learning.

Social media platforms provide dashboards that let you know which posts receive the most views, likes, or shares. Monitor the posts that get the most views, likes, or shares regularly. Once you identify the successful patterns, develop a theory for why they worked—then test the theory.

Make social media your company's voice. Express who you are and what makes your company unique. Authenticity is key.

Market smartly

Taking action with time-tested marketing methods is one of the best ways to promote your business. You can start attracting new customers by offering free samples, posting free listings on business organization websites, and emailing your customers if you're on a budget.

Deals can increase sales

Special offers can increase sales while making customers aware of a particular product and increasing sales simultaneously. Ongoing promotions, such as free samples, is another great way to reach new customers and increase sales. You can also use limited-time offers like free shipping or 10 percent off for new customers to reach new people. Another way to increase sales and connect with your customers is to offer a one-time discount to customers who subscribe to your email list.

Got questions? Visit us @ www.sirkle.com and we’re happy to help.