Digital Marketing. 5 Advantages Over Traditional Marketing
We've come a long way since Mad Men indulging in pre-noon libations and smoking like chimneys while drawing up Coca-Cola billboard ideas and children's candy radio jingles. Digital marketing, however, has revolutionized the way companies of all sizes reach, interact, and target their ideal customers. Print, radio, and television advertising still hold some relevance in today's retail era. However, digital marketing has completely transformed the way companies of all sizes can reach, interact, and target their ideal customers.
Even though research has shown how successful digital marketing tactics are, many business owners remain hesitant to commit to online advertising. No one needs to be Don Draper to doubt that search engine optimization (SEO) or pay-per-click (PPC) campaigns will pay off in the long run for their business. 83 percent of small business owners say they are satisfied with their digital marketing investments, whereas 20 percent are dissatisfied with or do not use digital marketing strategies.
It could be that online consumers have disgruntled experiences with digital marketing, such as constantly closing pop-ups, ignoring coupon emails, and feeling bombarded with social media advertising. The only thing that can grind your gears is having to watch a 30-second ad on YouTube before you can watch your favorite Peggy Olson compilation video! The more you don't invest in digital marketing the fewer customers you'll reach in today's technology-driven world.
Here are five distinct advantages of digital marketing that will help show how much more you can achieve for your advertising dollar using these services.
1. BETTER ENGAGEMENT
Digital marketing has the advantage of being able to track, measure, and assess consumer engagement more easily than traditional marketing.
You can not only communicate directly with your loyal customers and target audiences via digital marketing, but you can also track their engagement in real-time. Through using social media marketing, companies can produce engaging content that their customers can like, share, and comment on, allowing companies to visually assess what types of content and marketing are most effective.
2. BUDGET EFFICIENT
Listed below are some "average" prices for various types of traditional and digital marketing:
In general, billboards cost $1,500 - $14,000, depending on location
Advertisement in a small-town paper: $2,772 - $163,422 (Washington Post).
Radio ad for 30 seconds (production costs included): $1,200 - $7,500
Packages for digital marketing range from $90 to $250 hourly - $3,500 to $10,000 monthly
It's now time to evaluate the overall return on investment for each of these costs. You can only find out how many people you're reaching, how many people you're engaging with, and how many people you've turned into customers as a result of digital marketing strategies.
Additionally, digital marketing tactics give businesses more control over costs, as they can pick and choose the digital marketing strategies to implement into their marketing plans, such as SEO or social media advertising.
3. BROADEN ACCESS
Digital marketing beats traditional marketing in this area, too. With print or radio advertisements, it's nearly impossible to determine how many people you're actually reaching unless you're spending hundreds of thousands of dollars on The New York Times.
It's easier to pinpoint the number of people you're targeting when you're using digital marketing. You can still reach a global audience with an SEO-optimized website even without investing in online ads.
4. CONVENIENT TARGETING
One of the biggest advantages of digital marketing over traditional marketing is the ability to reach your target audience cost-effectively and measurable. There are seemingly infinite ways to target your preferred customer base and ultimately convert consumers into customers, whether it's targeting people who match your ideal customer with targeted advertising, staying in touch with current customers, or showing up on search engine results for people actively searching for your products or services online.
5. MEASUREMENT & FLEXIBILITY
With conventional marketing methods, the biggest risk is the difficulty of truly assessing, measuring, and adjusting your marketing strategies, if necessary. Can you truly estimate the number of people who saw your billboard while passing an interstate exit or came into your store because they heard your advertisement on the radio?
Adapting and evaluating your marketing strategies becomes so much easier when you use digital marketing. You can monitor your online ads' performance by using a variety of analytics tools, including impressions, engagement rates, cost per click, and more.
VERIFY FOR YOURSELF THE POWER OF DIGITAL MARKETING
Small business owners can utilize digital marketing as a more cost-effective and flexible means to increase brand awareness, engage with customers, and evaluate what specific strategies are right for their business.
Got questions? Visit us @ https://www.sirkle.com