Digital Marketing For Small Businesses

Did you remember when promoting your business used to be as easy as printing newspaper ads, Xeroxing flyers, and posting billboards?

In the near future, not many people will be able to do so, whether they believe it or not. Even though these marketing tactics were once effective, digital marketing efforts now rely more on pixels rather than tangibles.

Small Business Digital Marketing: The Basics

You don't have to be overwhelmed by digital marketing information, even though there is a lot of it available. You can get started now by creating a simple marketing plan we will define, provide you with some examples, and guide you through the creation process.

Definition Of Digital Marketing

Electronic devices are used in digital marketing. There are two types of digital marketing: online digital marketing and offline digital marketing.

Online digital marketing relies on the internet, whereas offline digital marketing uses avenues like radio and television to spread the word about a business or product.

Role Of Digital Marketing

A product, service, or brand is advertised using electronic devices in this type of off-paper marketing.

By using digital marketing, you will get as many eyes on your business as possible, which will lead to more sales. The growth of your business allows you to continue expanding.

In digital marketing, brand awareness and lead generation are the two main objectives. Going digital maximizes your exposure and achieves both.

Digital Marketing Benefits

Take note of how many people are holding phones at any given moment when you're in a restaurant, on the subway, or even at home. We are addicted as a society. Over eleven hours of electronic media are consumed each day by Americans. Our waking hours are mostly spent watching television!

The internet has become almost everything we do today - socializing, shopping, watching movies and TV shows, listening to music, reading the news, reading science articles, and doing research. Every day, people are online. Reaching more people is likely if you go where they are.

In today's tech-driven world, businesses that don't use digital marketing will struggle to find steady streams of new customers, unless they're already established with solid roots and a reputation for quality.

It is still possible for businesses that have survived without the benefits of digital marketing to reach a wider audience by updating their advertising methods.

Among the benefits of digital marketing are increased website traffic, lead generation (which should result in more sales), and the ability to monitor the performance of various marketing tactics so you can determine which content is most effective.

Different types of digital marketing

Your business and you will benefit from digital marketing's multifaceted nature. Increasing brand awareness and promoting your products and services is easy with the help of social media.

The infographic below summarizes free or very low-cost tactics that you can start using right away if you are just getting started with digital marketing.

SEO (Search Engine Optimization)

It helps your website rank high in search engine results by optimizing it for search engines. Your website will appear when someone searches for a specific keyword, one that pertains to your business and appears on your website.

In SEO, your website's goal is to appear near the top of search results. Increasing website traffic is likely to increase brand awareness and lead generation for your business. Sales increase as a result.

Marketing Through Social Media

Through social media channels such as Facebook, Twitter, Instagram, LinkedIn, and others, social media marketing promotes your products, services, and brand.

Considering that most people have at least one social media account, this is a great way to get more eyes on your business.

Creating Content For Marketing

By creating content, you increase traffic to your website and make people aware of your business and its existence. Your product or service should also help your ideal customers solve problems or overcome pain points.

Most content marketing involves articles, blogs posts, e-books, white papers, infographics, and brochures people can read. Sharing helpful content on industry-relevant websites is a great way to promote your business.

Marketing Via Email

Marketing your product or service through email is another common type of digital marketing. Since most people on your email list are already interested in your products, email marketing is a great way to keep your message fresh in their minds.

Marketing Through Affiliates

A commission can be received either by advertising someone else's product and receiving commission or by paying someone else to advertise your products.

When you don't have a physical product to sell, marketing others' products and services can be an excellent way to earn commissions.

Affiliates help business owners advertise their products to audiences they wouldn't be able to reach on their own.

Pay-Per-Click Advertising

An ad is placed online and you only pay when it is clicked using pay-per-click advertising (PPC).

On search engines, these ads usually appear above organic, non-paid results. On Google Chrome, for example, the first few results for "outdoor furniture" mention "ad" next to the website name and description. These websites are paying for each click, but in exchange, they might have missed sales if they had not paid for those clicks. When compared to the sales that result from placing the ads, the small fee pales in comparison.

Digital Marketing Offline

Online digital marketing, or Internet-based digital marketing, refers to all of the types of digital marketing listed above.

The offline form of digital marketing, also reliant on electronic devices, is not necessarily Internet-based. Digital billboards (think Times Square) and mobile marketing are some examples of radio and television ads.

Examples Of Digital Marketing

Here Are Some Examples Of Different Types Of Digital Marketing.

You should start by creating your own website. With SEO, you can ensure that your online presence generates as many leads and sales as possible. By optimizing your website with well-researched keywords and phrases, you will be able to expand your audience and make your brand more visible on its own.

People are probably more familiar with social media marketing than any other type of digital marketing. Posts on Facebook, Instagram, and Twitter, as well as pins, are examples of specific social media posts. It is possible to post organically or pay for ads on most platforms.

Digital marketing isn't limited to social media profiles because they help you expand your reach and, again, increase overall brand awareness. Essentially, a LinkedIn profile acts as an online business card that gives employers and potential employees a sense of who you are. It is possible to have the same goal for all your social media profiles.

It is also a great strategy to create content and share it to as many outlets as possible as a way to increase your digital marketing presence. In addition to social media posts, this can be done in other ways as well.

You can provide useful information about your products and services to potential customers by writing blog posts for your own website, writing guest blog posts for other websites, creating infographics, and distributing online brochures. Additionally, your brand will be exposed to other audiences through these posts, which is great for generating new leads and spreading awareness.

A monthly or weekly newsletter can also be used to promote discounts, upcoming events, new releases, and more. By keeping in touch with loyal customers and offering loyalty discounts, you can nurture their loyalty. Having an email list provides the benefit of marketing to people who are already interested in what you offer, which is often overlooked. Customers who support you and your product are more likely to generate sales for you.

Affiliate marketing can even be incorporated into social media posts and email newsletters. Take the example of a photography website. As an affiliate, you could partner with someone who teaches photographers how to develop cohesive Instagram profiles and offer the person's service with the hope of receiving a commission.

If you're an Instagram specialist seeking photographers to promote your business, you might be looking for photographers. It would be possible to pay photographers a commission for each sale they bring you if you created your own affiliate program.

Small Business Digital Marketing Plan

In order for your digital marketing tactics to be successful, they must support the goals of your business. Be clear about your goals before doing anything else. At this moment, you are exactly where you need to be. However, what do you hope to accomplish in a month? In a year? In a decade's time? Getting started will be easier if you know this.

Defining your goals will allow you to:

Identify Your Ideal Customer.

Is your product or service most likely to be purchased by a certain group of people? What was the original seed of your idea when it blossomed into what your business is today? Consider your ideal customer when defining your business. Describe yourself in detail in your profile. Building a connection with a specific person is always more effective than with a faceless crowd.

Your Ideal Customer Should Be Served Exactly The Way You Want.

By now, you are familiar with him or her. Is there anything you would like to provide? Is there anything you would like to add to the life, family, or business of that person? In order to accomplish that effectively, what will you need to do?

Identify Your Ideal Customer's Location.

Could you tell me where this person lives (virtually, if not physically) and how you can contact him or her? What is your likelihood of connecting on Facebook? Instagram? Blogs about cooking? How about podcasts? Farmers' markets in your area? Plan to meet your ideal customer where they thrive.

Choose A Niche.

With a sense of where that individual lives, it's time to focus on those outlets. Even if you spread the word as widely as possible, bad advertising scattered everywhere will likely be less effective than great advertising targeted in two or three well-researched areas. If you use one or two social media platforms well, for instance, you will be better off than if you use them all badly.

Similar to customer service, many marketing efforts can be automated to streamline your process and save you time. Marketing efforts such as email newsletters and social media posts can be scheduled for automatic publication.

In Conclusion

Digital marketing seems straightforward, doesn't it? Providing you have clear goals and know your ideal customer, it can be. A strategy that focuses on two or three lucrative prospects will get you much further than a weak content strategy that goes out on all channels.

So what are you waiting for? Sign up for Sirkle.. Sirkle provides free digital marketing services to small businesses. Got questions? Visit us at

Thursday, July 14, 2022
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