Google Search Console

In order to acknowledge the resource's wider audience, Google Search Console, formerly Google Webmaster Tools, was rebranded.

Aside from webmasters, marketers, designers, SEO experts, programmers, and app developers were also included.

In my opinion, the new name does reflect that.

Google Search Console is similar to the Google Webmaster Tools in that it provides tools and resources to help website owners, web marketers, and SEOs monitor their website's performance.

Among its features is access to information on search appearance, search traffic, technical status updates, crawl data, and additional educational resources.

Tracking content marketing progress
Tracking the SEO performance of your website
To assess the mobile-friendliness of your site
Integration with Google Analytics
Crawling of your site by Google so that it can be found and indexed

Would you mind expanding on these a bit?

Reason #1: Keeping track of content marketing progress

You can find the most commonly used keywords on your site using Google Search Console's Content Keywords report.

Content creators can use this feature to assess the success of their content marketing campaigns. Marketers can control their efforts in this area more effectively by determining whether certain tactics are working (i.e., does Google perceive your content as you intended?).

In case a particular keyword has a much lower (or higher) significance than intended, you should consider revisiting the content and adjusting it appropriately.

To stay on top of your SEO goals, check the content keyword report on the left-hand side of the Google Search Console by navigating to 'Google Index > Content Keywords'.

Try using one of these keyword suggestion tools to identify the best keywords for your business: WordStream Keyword Research Tool, Keyword Tool, or Wordtracker.

Reason #2: Gain insight into SEO performance

You can learn how often your site appears in Google search results by using Search Analytics, previously known as Search Queries. You can see how your search traffic changes over time, where it comes from, and which queries are most likely to display your site.

In addition to getting information about the queries made through smartphones and the most popular (and least popular) pages in Google search results, Search Analytics is one of the most popular sections within Google Search Console.

A tool like this allows marketers to assess their site's search performance and optimize it as needed. By understanding which queries and pages earn the most clicks, you can focus your efforts on what works and ignore what doesn't.

In addition, you can increase the mobile user experience of the corresponding pages by knowing which queries are made on smartphones.

On the left side of the Console dashboard, you'll find Search Analytics under 'Search Traffic. Check it at least once a month and whenever you make updates or changes to your site.

Reason #3: Checking your site's mobile compatibility

As a result of Google's mobile-friendly update in April 2015, mobile-optimized sites and web pages ranked higher in mobile search results. This provided a huge incentive for webmasters to optimize their sites.

You can analyze your mobile usability by visiting the Mobile Usability Report in Google Search Console.

The report will tell you what issues are affecting your site and how many pages have those issues, so you can improve your site's mobile-friendliness.

Visit 'Search Traffic > Mobile Usability' to access the report. Keep an eye on your site's progress on mobile, especially when significant changes are made.

The Google Mobile-Friendly Test is another great tool. Just type in your URL, and the tool tells you whether the page is mobile-friendly or not.

In addition to showing how Googlebot views your site, the test also provides resources for improving the design of your site, such as this guide to mobile-friendliness.

Reason #4: Integrated Google Analytics

With Google Search Console, you can integrate your Search Console data into your Google Analytics report so that you can see data from Google Search Console in your Google Analytics reports.

This feature allows you to keep all of the most valuable website data in one place, giving you a more comprehensive picture of your site's performance.

Google Analytics tells you how many users searched for a specific keyword across the web, while Search Console shows you the most significant keywords Google found on your website. In addition to Google Analytics, Search Console can help you narrow down why or why not your site visitors convert.

It is possible your stats may differ from those listed in other sources (like Google Analytics) due to the extra data processing done by Search Console for things like duplicate content and robot visits.

All of this data is vital to your brand's marketing efforts, so integrating these two services makes sense.

Follow these steps to link your Google Analytics and Search Console accounts:

1. Choose the site you wish to link from the Search Console dashboard.

2. The gear icon can be found at the upper right of the screen.

3. Click on “Google Analytics Property.”

4. Select the desired Google Analytics account from the list of choices and click “Save.”

Reason #5: For Google to find and index your website

Search engines use web crawlers to find publicly available web pages through site crawling.

As Google explains, "Crawlers examine webpages and follow links on those pages, like you would if you were browsing the web. They go from link to link and transmit data about those webpages to Google."

As a result, Google creates an index, from which its algorithms look up those search terms and find the pages that are most relevant to the search term.

Using Search Console, marketers can access many aspects of crawling that are useful to them. For instance, Search Console's Crawl Errors page shows all the different errors its crawlers encountered.

The Crawl Stats feature shows how many of your pages were successfully crawled in the last 90 days, how many kilobytes were downloaded per day, and how long it took to download a page. You should fix said errors as soon as possible so Google can properly index your pages.

If you want to crawl as many pages as possible each day and to download as little as possible, you'll need to keep track of this every few weeks for any oddities. You may have crawl issues if you see a dip in the number of pages crawled per day. You may also need to address a loading speed issue if you see a spike in the amount of time spent downloading.

The Fetch as Google tool is also important as it allows marketers to compare what Googlebot sees to what visitors see, so they can spot any inconsistencies.

In this way, your marketing messages will appear as intended.

Conclusion

As a result of Google's rebranding of Google Webmaster Tools, it has become more user-friendly, and appealing to a broader range of users, ranging from small businesses to SEO professionals.

Ensure your marketing doesn't suffer another second. Search Console provides you with data that helps you improve your digital marketing strategy and tactics.

Want to learn more? Check out https://www.sirkle.com/ for more information.