How Can AI Digital Marketing Benefit Your Business?

AI has already transformed marketing and made it more beneficial, as well as changed how we interact with audiences.

It is also helping brands and marketers manage and retain new customers by driving relevant traffic to the right content, generating more sales and acquiring new customers. Therefore, we need to understand how we do that.

You can use AI to boost your business in the following ways:

1. Chatbots: AI technology is mainly used in Marketing through chatbots. They improve customer engagement on your website and boost customer experience. Whenever your customers or potential leads are on your website, they allow you to interact with them. It responds to most of the common questions and engages them in a human-like conversation. As well as generating leads, chatbots also provide a great user experience. Feedback is also collected using chatbots.

2. Personalised Product Recommendations: This is one of the widely used AI technology by eCommerce/ retail brands. Personalized product recommendations assist such brands in better serving their customers. Based on their browsing history, buying history, etc., they can understand what customers are interested in. This helps in targeted marketing, which in turn boosts sales. In addition, it saves a lot of money and time.

3. AI-Powered Website Builders: AI is also helping you build websites. You can build websites based on the data of your users and how they interact with your content easily using AI. In this case, all you have to do is write the content. The AI-powered website builder takes care of the rest, from content blocks to colours. Examples include The Grid, FireDrop, and Wix ADI. As these website builders develop, they are expected to become more sophisticated over time. They are considered to be the future of artificial intelligence in digital marketing.

4. Enhanced Shopping Experience: With artificial intelligence, shopping has truly changed. Many brands are now experimenting with augmented reality to improve their shopping experience. This allows customers to get a more in-depth understanding of their products. When a customer stands in front of their phone camera, they can see how a dress looks on them. This helps them decide which product is the best fit for them and ensures that they make a purchase without any hassle.

Conclusion

AI has been a valuable tool for marketers. It has revolutionized the way marketing is done and improved the efficiency of the entire process, but it still has a long way to go in becoming more convenient and efficient.

Got questions? Visit us @ www.sirkle.com and we’re happy to help.