How To Post Blogs On Social Media
Businesses are churning out tons of content, and this trend will continue into 2023, making it challenging to promote a business blog.
When there is so much content already competing for their attention, how can you make sure your posts reach your intended audience?
Brands across a variety of fields have found success with certain methods. Here are eight ways you can use to promote your blog so you get more views.
# 1 Use Case Studies to Market Your Business Blog
Using case studies as a marketing tool for your business blog is an unusual technique.
The method of promoting your brand is typically sales-driven--it is intended to sell your brand to your prospective customers.
It can be an off-putting method, despite being a direct way to promote your company. Every channel sells to customers from a variety of brands.
If you want your blog to stand out from your competitors, you must have a promotional strategy that demonstrates to your readers why your content merits their attention.
The power of case studies lies in explaining what value your brand brings to your customers, which in turn encourages them to engage with you organically.
The same process can be applied to blog promotion with visuals like this one.
If You can build your brand and draw people to your blog if you write a blog about a product that got great reviews or sold well.
Case studies take advantage of visuals, data, and testimonials to make your content more engaging and valuable for customers.
#2 Make sure you use CTAs with your business blog posts
Your blog post has been written—now what are you hoping your readers will do with it?
In order to promote your new posts, you don't have to leave your business blog.
Rather, consider adding a call-to-action at the end of your blog post conclusion in order to encourage readers to interact further.
Here are some examples of calls to action:
- Keep readers engaged on your site by reading a related blog post
- Get the newest blog posts by signing up for your newsletter
- Take advantage of the blog's products or services by purchasing them
- For more information on the blog topic, download a piece of gated content
- Feel free to leave a comment regarding the blog—make sure somebody is responsible for responding
- Interested in learning more about your brand? Book a call with them today
- By making your blog call to action, readers will be more likely to keep reading your blog rather than closing it after reading it.
#3 Create an email newsletter to promote your blog
You can promote your blog through email marketing. For your blog, you need to engage your email list, whether you already have one or are working on building one.
Obtain information about website visitors with a form.
You can send targeted emails that users will open once you have a sizable subscriber list.
How should you write your emails? Can't you write about your blog?
In order to inform your subscribers whenever you publish a new blog post, send an email to your email list of subscribers who have already signed up for your content.
In addition, include a section in your newsletter templates for promoting your business blog-either a roundup of the latest posts or a topic-specific collection.
#4 Promote your business blog by writing guest posts
Writing guest posts for other websites is another method for promoting blog posts. Writing more and pitching topics will require some work, but it is well worth it.
By writing guest posts on other websites, you establish yourself as an industry leader, since you appear on another website that isn't your own.
Furthermore, it facilitates the introduction of your brand to new audiences.
Look at your niche and industry when pitching your guest post ideas. This ensures your content reaches the right people.
Your topics should be inspired by the blog post you wrote - you might explore it from a different perspective or elaborate on a specific aspect.
It is possible to expand your blog's audience and establish yourself as an expert by guest blogging.
#5 Aim to build links to new business blogs
In order to be a guest blogger, you must first come up with ideas, then pitch them, and finally, write about them. However, there is another method of promoting your blog on other websites. Link building is what that is all about.
In addition to increasing view counts on new posts and creating industry collaborations, link-building is an excellent way to rank well on Google.
Your first step should be to shortlist a few sites that you think would be helpful for your blog. For finding these sites, you can use Ahrefs, and for scraping contact information, you can use Hunter.io.
Moosend is an email marketing software that automates cold outreach emails that are extremely time-consuming to send manually.
You should be prepared for rejection with link building, but when you find sites that are interested in collaborating, the process will be more straightforward.
#6 Use online networking to get more views on your business blog
Attending industry events and video conferences isn't the only way to network in marketing.
Blog promotion can be done through online networking.
You can share your own experiences and respond to others' questions about the subject. This allows you to create a dialogue between your brand and others in your industry.
Comment sections should not be used for self-promotion. Make your blog post or product look professional by not asking people to read it or buy it.
As a result, more people will read your blog posts organically as you develop long-lasting relationships.
#7 Promote blog posts with paid advertising
It may not be feasible for every brand to pay for blog posting promotions, but it is a viable option.
It is still harder for followers to see your social posts if you don't promote them. A social media promotion campaign might be a viable option for you if you have the budget.
A sponsor cannot put money behind every new post on a blog, so you should pick a category of posts that are warranted putting money behind, for example, long-form blogs.
#8 Make your blog attractive with repurposed content
There is no reason for your blog posts to existing as they are - in fact, if you repurpose your blog posts into other forms of content, you might be able to attract more attention.
A simple personal branding graphic based on an existing listicle can be created by combining a number of blog posts on a similar topic.
You can turn blog posts into an eBook or whitepaper using an eBook creator. Podcasts and webinars can also be created using an eBook creator.
You can reach audiences that prefer other forms of media by repurposing blogs.
What you need to know:
Identify your business blog's focus for 2023 and create a marketing strategy to promote it
Getting your content noticed in today's digital world can be difficult due to the amount of content available.
Implement these eight methods in 2023 to promote your business blog:
- Analyze cases
- CTAs should be added
- In emails, share your content
- Contribute to guest blogs
- Build links
- Online networking
- Advertising paid for should be considered
- Blog posts can be repurposed
It is possible to grow your business by using the strategies outlined above.
Got questions? Visit us @ www.sirkle.com and we’re happy to help.
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