How to Promote Your Business: 7 Creative (and Free) Ways
In addition to boosting your visuals, there are several effective and affordable ways to reward your loyal customers.
You don't always have to spend a lot of money on marketing your business. Energy, creativity, and knowledge of where to find affordable, high-quality tools can help you get the job done sometimes. You can promote your business for free by using these methods.
- Make the most of Google. Google is typically the first place customers go to find a specific product or service. Bringing in new business through Google is one of the most powerful ways to do it. Google offers a number of free tools you can use without hiring an SEO expert. Creating and verifying your Google Business Profile should be your first step if you haven't already. As a result of your Google Business Profile (Google's term for your Google listing), your business appears on Google Maps, local search results, and also in the Knowledge Panel when someone searches for your business name and location in Search results, according to one expert. You can update your store hours, link to your website, and provide customer contact information once your Google Business Profile has been verified. Your listing will be boosted even more if customers provide Google reviews. In order for Google to display your business in search results, you need to fill out your Business Profile - which is free.
- Reward loyal customers. The cost of acquiring a new customer is five times greater than that of retaining an existing customer. You may have to spend a lot of time and money attracting new customers. A high ROI marketing opportunity is lost if you don't reward repeat business. You don't have to spend a lot of money to show your loyal customers a little extra love. As a reward, you can receive a discount on your next order, or you can earn points for every purchase you make. Create a rewards program that encourages the consumer behavior you want to encourage. Tiered loyalty programs might be more effective than points-based ones if you want customers to purchase more frequently. If your point-of-sale (POS) system offers any tools, be sure to utilize them. You can show you care about the people who consume your product or service by creating a customer loyalty program.
- Provide video content to your audience. The number of shares generated by social videos is 1200% higher than that of text and image content combined. The good news is that creating your own videos isn't expensive, and video content dominates our online activity. You can create marketing videos in many ways, including tutorials, testimonials, and interviews. Video can play a key role in encouraging customers to click "buy" when they can't physically handle an item in person. As more and more customers shop online, video has become more important. You will have to dedicate time to creating effective video content, but you will not necessarily have to spend money on it. Stock footage and licensed music are available on sites such as Biteable, Adobe Spark, Animoto, and Canva for free. YouTube, Instagram, Facebook, Twitter, and Facebook all allow you to upload your own videos. A new product launch, for example, can be shared via Instagram Live as behind-the-scenes footage from your business.
- Make use of email marketing. When it comes to video content, combining it with email marketing can be incredibly powerful. A study has shown that for every $1 spent on email marketing, it generates $38 in revenue. This is a 3,800% ROI, making email one of the most cost-effective and impactful marketing tools. Your email click rates can be increased by 300% if you include video. In the world of email marketing, there are a lot of free tools available.
- Get involved in your community by networking. You can start networking outreach on LinkedIn if it's your go-to channel. Networking sites offer tons of exposure, so make sure you take advantage of it. It is also possible to interact with potential customers closer to home. Consider joining a local business organization. Keep business cards and elevator pitches on hand at trade shows and conferences. Forge alliances with businesses that complement your own on social media. Promote each other's brands through photography, tagging, and other creative means. Additionally, small businesses should become active members of their local communities. Donate to local charities and participate in fundraising events. Look for opportunities to donate your products or services to a good cause if you have them. Kindness and generosity that are genuine and well-intentioned will speak for themselves.
- Bring your expertise to the table. Your expertise can open marketing opportunities for your business, whether it is in plant propagation, pop-up greeting cards, or house painting. To build trust and an excellent reputation, share what you've learned from starting your business with others so that next time someone needs gardening equipment, they can turn to you. In addition to video content, you can showcase your knowledge by blogging and podcasting. Inquire about contributing to websites in your industry. Engage in industry-specific discussion boards and LinkedIn and Facebook groups. You can also reach niche communities for free on Reddit and Quora. By making insightful, valuable comments in these forums, you will organically establish yourself as an expert in your field.
- Organize a contest for your customers. You can challenge people by asking them to guess the number of marbles in the jar or by asking them to submit photos of themselves using the product. Engaging current customers and potential new ones in friendly competition is a great way to connect. e-commerce and brick-and-mortar businesses alike can host contests on Instagram, Facebook, TikTok, and Snapchat. Consider reading marketing experts' blogs and spending time on social media sites themselves for inspiration. A concerted and creative marketing campaign is necessary to capture the attention of today's consumers. Invest in your own creativity, or pay for someone else's.
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