How To Promote Your Business

Keeping your business ahead of the competition requires you to market your brand. In today's world, there are so many different ways to advertise that it can be difficult to decide which strategy will be effective for your business. We compiled this list of our favorite advertising tactics to help you decide which one will work best for your business:

Make your website mobile-friendly

Our site receives 70% of its traffic from mobile devices, so it's no wonder so many businesses make a big effort to make their website and email mobile-friendly. Similarly, users are increasingly using their smartphones to access social media platforms like Facebook and Twitter. Mobile devices allow audience members to access the content at any time, so companies wanting to reach as many people as possible should take advantage of this.

In order to ensure your visitors have a seamless experience on your website or email campaign, you'll need responsive design. Having a responsive design means your ads will look good regardless of whether someone is viewing them on an iPad or an iPhone—or even if they have moved onto another platform entirely (like Google Glass!). You should also implement this feature because you're likely to see it on your competitors' sites.

Optimizing old posts

  • Create a new post around an old post that relates to the holidays and tag it with #holiday or #holidayseason hashtags during the holiday season.
  • When creating your posts, use holiday-themed images.

Make use of holiday hashtags on social media

By using hashtags, you can reach more people and increase engagement with your content.

  • In social media platforms such as Instagram, Facebook, and Twitter, hashtags are used to organize content by subject matter. In Instagram, if you tag a photo of your dog with the hashtag #dogsofinstagram, then that post will appear in the ‘Dog’ section when users search for this hashtag. The hashtag will allow other users to see all posts related to dogs without having to sift through unrelated posts.
  • You can use hashtags strategically by picking ones that are relevant to what you're sharing so that more people will see it. It is a good idea to add relevant holiday-related hashtags, such as #christmasgiftsforher or #holidaygiftideasforthewife, to your online jewelry or clothing store rather than just placing them all together at once, so they don't get lost in between all the others posts (e.g., “#christmasgiftsforher #holidaygiftsforthewife #valentinesdaygiftsforhim”).

Utilize UGC (User-Generated Content)

In addition to increasing customer interaction and building brand loyalty, you can drive more traffic to your website with user-generated content (UGC).

There are several ways in which UGC can be used:

  • Using email campaigns and social media posts, you can encourage people to share their experiences with your product. Getting them excited about promoting your product among friends, family, and coworkers will make them want to show off their love for it.
  • You can set up contests in newsletters or blog posts where customers submit photos of themselves using the product or why they like it so much (and how much money they're saving). The most creative photos could be awarded prizes—or you can pick a winner at random! Regardless of the prize, users will feel more motivated than ever before when they see these images pop up on social media feeds across Facebook walls."

Newsletters and e-mails

Many businesses send out e-mails and newsletters to their customers and prospects as the holiday season approaches. Here are some tips on how to create an effective holiday e-mail or newsletter if you're looking for a way to advertise your business during the holiday season:

  • Make sure your message is relevant to the holiday, so people will understand why you are sending it.
  • Include a Call to Action — Your goal is to get customers into your store or to take action on your website. To encourage readers to act after reading your holiday promotional email or letter, include a call-to-action (visit our website? Subscribe to our newsletter?) in every holiday promotional email or letter.


Promoting yourself is the best way to advertise your business. You have a unique voice and message that can make people love you, so go out and tell the world!

Got questions? Visit us @ and we’re happy to help.

Thursday, December 22, 2022
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