How To Promote Your Business
Keeping your business ahead of the competition requires you to market your brand. In today's world, there are so many different ways to advertise that it can be difficult to decide which strategy will be effective for your business. We compiled this list of our favorite advertising tactics to help you decide which one will work best for your business:
Make your website mobile-friendly
Our site receives 70% of its traffic from mobile devices, so it's no wonder so many businesses make a big effort to make their website and email mobile-friendly. Similarly, users are increasingly using their smartphones to access social media platforms like Facebook and Twitter. Mobile devices allow audience members to access the content at any time, so companies wanting to reach as many people as possible should take advantage of this.
In order to ensure your visitors have a seamless experience on your website or email campaign, you'll need responsive design. Having a responsive design means your ads will look good regardless of whether someone is viewing them on an iPad or an iPhone—or even if they have moved onto another platform entirely (like Google Glass!). You should also implement this feature because you're likely to see it on your competitors' sites.
Optimizing old posts
Make use of holiday hashtags on social media
By using hashtags, you can reach more people and increase engagement with your content.
Utilize UGC (User-Generated Content)
In addition to increasing customer interaction and building brand loyalty, you can drive more traffic to your website with user-generated content (UGC).
There are several ways in which UGC can be used:
Newsletters and e-mails
Many businesses send out e-mails and newsletters to their customers and prospects as the holiday season approaches. Here are some tips on how to create an effective holiday e-mail or newsletter if you're looking for a way to advertise your business during the holiday season:
Promoting yourself is the best way to advertise your business. You have a unique voice and message that can make people love you, so go out and tell the world!
Got questions? Visit us @ www.sirkle.com and we’re happy to help.