Promote Your Blog Posts on Social Media
Cross-promotion on social media: What Is It?
It is important to tailor your message to each platform and audience when cross-promoting your blog posts; you cannot simply broadcast the same message across all social networks.
In order to promote a new blog post, for example, you need to address your Facebook friends differently than your LinkedIn contacts. Twitter limits you to 140 characters, so you need to keep your message short and simple. On Pinterest, your image is your main draw.
As a result, you may have to use different methods to promote your content on social networks. You might be able to use hashtags in your posts to turn them into searchable content or you might have to use @ handles to connect directly with others.
In addition to the differences between different formats, communities also interact differently with them. Using multiple hashtags on Twitter and Instagram works well, though on Facebook they may not necessarily get the same results.
How to promote your blog posts on five top social networks.
#1: Let your friends know about it
On your profile, in groups, and on your pages, you can promote your blog posts on Facebook.
The first 480 characters of Facebook posts are visible on the timeline, but all other characters are hidden behind the See More link. So make sure the essence of your message is within the first 480 characters. Remember, too, that Facebook posts with fewer than 50 characters have proven more engaging.
Using an image and linking to your post can increase your Facebook reach more than using the automatic link preview. When sharing your blog post, consider uploading an image and putting the link in the text field instead of using the automatic link preview.
Furthermore, Facebook will automatically upload your blog images to your Facebook album, so your community will have access to all of your images in one place.
If you want to engage readers on Facebook, add a personal and engaging comment and invite them to share their ideas. While hashtags can help your post appear in search results, they do not help you to attract new likes.
When posting on Facebook, the best times are between 1 p.m. and 4 p.m., 6 p.m. to 10 p.m., and on weekends.
If you are posting on Facebook once daily, you should do so first to promote your blog. You should share it once on your page, your profile, and in groups, but you should do it at different times and with different texts. Every 2 to 3 months, reshare your evergreen blog posts on your profile and mix them with other valuable content to get your audience interested.
#2: Tweet about it
For better search and networking options, Twitter introduced hashtags and @ handles to its platform. Twitter recently increased the 140-character limit to give posts a little more space. Twitter still serves as a short message service at its core, despite stretching the 140-character limit.
Include images and links in your tweets to get more retweets.
The more hashtags you use, the more searchable your tweets will become. You can also include @ handles if you want to give credit to specific Twitter accounts or message them specifically.
You can improve your results by adding a call to action. For example, ask your followers for retweets, any help they might need, or to follow you.
Posting on Twitter is most effective between 8 and 10 am, 11-12 noon, and from 4 to 7 pm after work.
A tweet has an average lifespan of 18 minutes, so you should share your blog post more than once, on different days and at different times, to maximize its exposure. Initially, you should share it four times, then you should post it on a weekly and then monthly basis. Make sure to mix your evergreen content with curated content and other relevant content and retweets every two to three months.
#3: Make a LinkedIn post about it
Besides posting your blog posts on LinkedIn Pulse or SlideShare, you can also republish your blog posts on LinkedIn company pages and showcase pages.
You can have as many characters as you like on your company's page, but if you have more than 150 characters, your update will be truncated and your readers will have to click See More to view the entire update.
The best way to share your blog post on LinkedIn is with a picture and link. Be sure to include a personal touch in your text and ask questions.
Typically, LinkedIn posts containing how-tos and lists are more likely to be viewed, liked, commented on, and shared by members.
You should post on LinkedIn between 8 a.m. and 10 a.m. and between 4 and 6 p.m.
Your blog post should be shared once for the initial promotion, and you should repeat it once a week. You should then reduce your posting frequency to every two to three months on your LinkedIn profile, not on your page.
Share your blog content in appropriate groups, but use different text depending on the group and target audience, and post at different times and days. Share your company page and/or showcase page depending on your content, but do so at different times.
SlideShare and LinkedIn Pulse are both powerful networks with high traffic for business audiences where you can publish your blog content.
#4: Use Pinterest to share it
On Using Pinterest, your pin's image is the most important part, followed by a description that conveys what it's about. Pinterest allows you 500 characters to do so. Images of any size can be posted in albums, sorted by topic or brand, and stored in albums.
Keeping your description between 150 and 300 characters can help you convince users to click. Include searchable keywords as hashtags in your description.
Your pin descriptions should always include links to your blog posts so that users can click the pin to travel to your site.
If you want your followers to engage with you, include calls to action in your description (e.g., Repin, Read More, Learn More, or even Buy Now).
If you are posting on Pinterest, you should do so between 12 and 2 p.m. and 7 and 10 p.m., as well as on the weekend.
You can reshare your blog post with different visual elements over the following days and weeks by sharing the featured image as your initial promotion on Pinterest.
#5: Instagram it
Unlike Pinterest, Instagram posts images in a single stream. Most interaction occurs within the first few hours after posting. Images last on Instagram for a short time.
With Instagram, images are shown in a square format sized 1080 x 1080 pixels. They can have captions of up to 2,200 characters, but only the first three lines appear in the news feed. The first paragraph will be truncated if there are fewer than three lines. To expand a truncated post, users need to click More.
Your Instagram post should be able to communicate its essence within the first 155 characters.
You can add up to 30 hashtags per post on Instagram. The hashtags are important for Instagram users to find your post. Use the keywords in your blog post as hashtags.
The URL you post in your caption or in your profile can be clicked, but Instagram does not display clickable links.
In the afternoon and after work, Instagram is the best time to post.
Share your featured image to begin promoting your blog post on Instagram. Then over the course of the next few days and weeks, share other images from your blog post gallery to use different visuals to promote your post.
Lastly,
It is beneficial to cross-promote your content to all your social media networks to drive traffic to your blog. However, you will miss out on opportunities to connect and engage with your audience.
A slightly different approach can improve your results greatly in most cases. It's not necessary to make major changes, but simply tailoring your posts to fit each network and audience is key.
Got questions? Visit us @ www.sirkle.com and we’re happy to help.
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