Small Business Digital Marketing Trends 2023-2024

Let's take a look at some of those digital marketing trends for 2023 and 2024, and how your business can leverage them.

Business and AI: Marketing and Acquisition

Artificial intelligence (AI) will help to accelerate the marketing, lead generation, and client acquisition phase of your business. Although AI will not replace all aspects of your business, it will help to speed the marketing, lead generation, and client acquisition phase.

Marketing Focus: Video

As video platforms and video products become more prevalent, businesses can make use of the new eyes that are being drawn to their products. Additionally, video creation, editing, and deployment are now more straightforward than ever before.

AdWords Long-Term Use

There is one thing that has not increased in price over the last year. The price of Google AdWords has decreased. With new platforms and ad types, businesses will take advantage of this platform.

Websites with chatbots

This ability to always be available when a customer needs you allows for increased leads and revenue for your business. With chatbots your website can not only be live 24/7, customers and clients can get answers they need 24/7.

The engagement of employees

A brand that has engaged employees will appear well-loved and well-cared for to customers before they become customers. With better employee engagement on social media and other platforms, your brand will appear loved and well-cared for.

Launching a new product or service with email marketing

When launching new products and services, consider better email marketing campaigns, as well as SMS services to be integrated into some of these campaigns. Email marketing is a cheap, clean, and fast method of reaching your customers.

Taking full control of your business website

Investing in a website for the long-term can be beneficial for even small businesses with little capital.

Social Media Advertising

Unlike Google AdWords, social media advertising continues to get cheaper and cheaper. Starting with Facebook is easy. But EVERY major social media platform offers advertising options.

Focus on SFC (Short-Form Content)

Despite the fact that humans prefer to spend a few seconds watching videos, short form content continues to be one of the best ways to distribute content over the next year. This leads us to conclude that short form content will continue to be on the rise, topping out as THE MAIN consumable form of content in the coming years.

Optimizing, Utilizing and Integrating Social Media Platforms

The majority of businesses have a Facebook business page, but how many are optimized? How many Twitter accounts actively use their YouTube, Facebook, and TikTok platforms to share additional content? These integrations, as well as optimizations, will become a norm in the coming year.

User-Generated Content

In addition to being more affordable than similar practices such as influencer marketing and sponsorship, user-generated content builds trust more quickly than other similar practices. In the coming year, user-generated content will be a relatively free and trusted source of content generation that can come in many forms, such as users, lifelong customers, and employees.

Voice Search Optimization Outpacing Traditional SEO

Increasingly people use voice-search as a norm, not a feature, and optimizing your content and SEO strategies to take advantage of voice search will mean greater success.

Hiring A Digital Marketing Agency

If you have limited resources and manpower, it is a no-win for anyone. Getting a small digital marketing agency on board can solve these problems, while providing seasoned experience to solve business problems. An initial consultation and brand audit could be worth ten times as much as the cost; you'll get detailed information, plans, and even some strategy discussion.

Which trend stands out to you?

As we exit 2023 and enter 2024, we talked about a range of digital marketing trends, including artificial intelligence and chatbots as well as video and advertising.

You can learn more by visiting our website at https://www.sirkle.com