Social Media Marketing
Using social media in business is one of the best ways to engage with current customers and attract new ones if you don't already do so.
Despite their small size, small businesses actually have an advantage when it comes to social media marketing strategies. Why? The reason is engagement. If a company doesn't engage its customers on social media, chances are it won't succeed.
In addition to building brand awareness, expanding your customer base, and connecting with existing customers, using social media is a great marketing strategy for small businesses.
According to a 2016 study by Social Media Examiner, 90% of marketers say social media is important to their business. Eighty-two percent of survey respondents worked for companies with fewer than 100 employees.
You can easily market your small business through social media if you actively post on social media pages. Some of the most popular social media sites include Facebook, Twitter, Instagram, LinkedIn, and Pinterest. Set a schedule to engage with your followers on social media to make it effective for your business.
There are several reasons why small businesses can benefit from social media marketing
The success of a business on social media is not determined by the number of followers it has, but rather by the engagement of its customers.
Social media can be more effective for small businesses than for large companies for several reasons:
1. A small business focuses on the needs of its community and its employees
It is true that there are some differences between big and small businesses, such as their legal structures, the number of employees, and revenue. However, these aren't the only distinctions.
Small businesses tend to be more community and individual-focused. Many choose to be heavily involved in their communities, which leads to a closer relationship with their customers. In addition to connecting with other local businesses and sometimes partnering on marketing campaigns, they enjoy the benefits of joining a chamber of commerce in their community.
It is easier for small businesses to connect with their customers online when they use social media. You can easily handle the influx of comments from customers as a small business, so don't be afraid to respond as soon as possible. Small businesses are more likely to respond to their customers than large businesses.
In order to increase customer engagement, ask your customers to post photos of them using the company's product on social media. Also, welcome customer feedback, questions, and comments.
If you provide timely responses to current and potential customers, you will have more respect and appreciation from them.
2. Advertising is less expensive
There are some paid advertising options, like those on Facebook, but you can target your advertisements to reach customers within a certain radius. That means you aren't paying for advertising outside your local market.
In order to advertise on Facebook, you should set a budget and choose your audience. Instead of spending thousands of dollars on social media marketing, small businesses can only focus on their local area.
In addition to updating your followers on promotions, sales, and new products, you can also post photos to make it easier for customers to see what you're offering.
Your current customers are your best brand ambassadors, but you can also advertise to potential customers through social media.
Customers usually know the owners of small businesses personally, making it more natural for them to share their experiences on social media. You can attract new customers to your business by having current customers post about your products and services.
3. Social media marketing efforts in collaboration
If you own a small business, you can collaborate on social media marketing strategies with neighboring small businesses (not competitors) that target people within your niche. You can, for example, post on Twitter that customers will receive a 20% discount if they buy from you, and vice versa. It is also possible to partner with a neighboring business for a social media giveaway or contest. Prizes can include both businesses' products. To show camaraderie, you could showcase your neighbor's promotions on social media.
Teaming up with another small business can help you create brand awareness. You will attract potential customers and encourage them to buy from both companies.
4. Personalized service
A recent survey found that 53% of consumers prefer shopping at small businesses because they appreciate the personal service they receive. Small businesses are all about personalization.
It's important to connect with your customers when they're at your business. Explain where your products come from, how long you've been in business, and how your idea came about.
It's not just about giving consumers personalized service at your physical business location. Small businesses can respond to customers on social media in more than one way.
Companies that sell across the nation don't have the time to respond to every customer individually. In contrast, a small business can write a genuine response directly addressing a customer's concerns. Social media marketing gives small businesses an advantage because consumers can connect directly with brands.
5. A small business can benefit from big advertising
Social media marketing strategies can be leveraged by small businesses by taking advantage of events held by large organizations.
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