The 7 Steps to Writing Killer Blog Posts!
As there are billions of pages floating around in cyberspace, chances are most of the content you create is invisible and irrelevant. This isn't an indication of your writing ability or creativity, it's simply a fact.
Bloggers tend to write about the same topics and use similar styles, which means everything blends together.
These 7 tips will help you write killer blog topics that get noticed and read!
For you to stand out, you must write better headlines, create compelling visuals, and master the art of promotion. You've come to the right place to learn how to do it! We're going to walk you through these tips – and others – so you know how to write blog posts that will actually be read.
Take A Stand Against The Norm
It's astonishing how many bloggers simply go with the flow and eventually blend in with the pack. The solution is to go against the grain. The concept seems pretty simple, but it's astounding how many simply follow the crowd.
Create Titles That Are Outstanding
Blog titles serve as the window display for a retailer. They don't really provide much actionable advice or lasting value, but they are there to attract attention.
A bland, unappealing store window display can also have the opposite effect. Few people are likely to venture inside a store if the display is dull and unappealing. The same is true for blog titles. If a title is boring or doesn't promise useful content, few users are going to click it.
You can write killer blog topics that actually get read by writing captivating titles and headlines. You can find inspiration on sites like Buzzfeed, Mashable, and Entrepreneur. Strong language, numbers, and controversial terminology are all effective ways to reach your readers.
An Opening Paragraph That Hooks People
If you want your blog post to succeed, it needs to have a great introduction. Once you get someone to click on your blog post, you only have a short time to grab their attention. Although most of the blog post is scanned, you should make sure you focus on the opening paragraph, which almost always gets read in its entirety.
It's important to include things in the opening paragraph that will draw the reader's attention. You can use anything from questions and facts to controversial claims, accusations, or definitive statements to pique the reader's interest and get them to keep reading.
Compelling Images And Video Are Essential
Today's marketplace is too competitive for a blog post to stand on its own merit. No matter how polished and engaging your writing is, it's no longer enough. You need to use compelling visual elements that complement the text in order to create blog posts that get noticed and shared.
In today's world, it's easier than ever to find and embed images, videos, and infographics. You can find high quality stock images on 17 different websites. Some have license restrictions that restrict public use, while others are free for use. You can find visuals that make your content stand out with just a few quick searches.
Make Use Of Personal Anecdotes
Personal stories always capture the attention of the audience more than pointless ramblings or dry facts delivered in a dry way. Include personal anecdotes in your writing whenever possible.
Authenticity is also crucial. People will see through your façade if you pretend to be something you aren't. It might get you through temporarily, but ultimately you won't succeed.
It's recommended that you identify and stick to the type of blogging voice that is most closely related to your current position, based on credibility.
Most people want to be thought leaders, but only a handful actually are. By the way, calling yourself one does not make you one. You should never attempt to speak in a more authoritative manner than you do. If you are a thought leader in your industry, as confirmed by your peers, then utilize your voice - but don’t try to fit into the mold.
In the process of becoming a thought leader in your field, do you know you're a Sherpa? If you're on your way to the top but aren't quite there yet, you're probably a Sherpa. As you guide people up the mountain with you, you should reflect on personal experiences when writing.
If you're just getting started and want to attract readers who'll go along with you, it is important to clearly convey this position. Since people like unbiased leaders who are willing to share both their triumphs and failures, this can be a powerful voice.
Your readers will be able to tell when you are being inauthentic, even behind a computer screen. Personal anecdotes are important, as is the voice you choose when writing.
Promote, Promote, Promote
The majority of bloggers don't have the luxury of just publishing a post and then waiting for organic pageviews and shares to accumulate. You need an aggressive promotion strategy that covers multiple channels.
Make Sure Your Structure And Word Count Are Correct
If you don't take into account post structure and word count, you're likely making debilitating mistakes. You don't want to intimidate readers or undercut their intelligence.
The first thing you need to do is structure your post. The fourth point talked about visual elements, but images and videos aren't the only tactics. You don't want large paragraphs or large chunks of text that aren't broken up by visual elements. You can break up monotonous stretches of content by including bolded and italicized words, bullet points, or numbers.
The second thing to consider is the word count. A 250-word post tells the reader that you don't have much to say, whereas a 5000-word post will probably overwhelm the average reader. You will likely find a target length over time that your readers find appealing. It's likely to be around 800 to 2000 words in length.
Blog Posts That Kill
While the blogosphere is certainly overcrowded, you shouldn't let this deter you from writing killer blog posts that get noticed and read. Try breaking out of the mold instead of following the crowd and using the same regurgitated styles and formats. You can get started today with these seven tips.
Got questions? Visit us @ www.sirkle.com and we’re happy to help.