The Benefits of a Landing Page

Every marketing campaign or content offer can benefit from a landing page. We will discuss seven factors that make lead generation tools essential in this section.

1. Conversions are the goal of landing pages.

Provide value up front by having a targeted page that links directly to an offer or next step. New site visitors may also be encouraged to provide information in exchange for an immediate, tangible reward.

Imagine you've landed on a business's website and you're greeted by a pop-up asking for your name and email address. Don't you find that jarring before you know what the business is about?

Consider finding a free ebook on social media that outlines ten immediate solutions to your problem. Wouldn't it be better if you provided your name and email for that valuable content?

The homepage is the landing page for most companies that advertise, send emails, or use social media. A huge opportunity has been missed here. Using a targeted landing page can increase the likelihood of converting targeted traffic into leads when you know you will be receiving targeted traffic.

Your landing page for the social media ebook is clearly targeting users who are interested in social media. Your next step might be to send a personalized email detailing additional social media content you can provide.

2. You can gain additional insight into your target audience by using landing pages.

It is possible to track the most successful topics by creating various landing pages with segmented offers. Your audience's interests can be gleaned from this information.

Your landing pages could help you create a more targeted, personalized marketing strategy. Moreover, landing pages reveal which content your audience prefers, as well as which channels they use. By promoting content on the channels that your audience actually uses, your marketing team can refine the strategy further.

Imagine, for example, that you notice your landing pages related to eCommerce are performing exceptionally well, and most of your customers come from Facebook and LinkedIn ads. Future campaigns can be targeted primarily toward your social audience based on this information. As a result, you would also be able to incorporate additional eCommerce content into your overall marketing strategy.

3. You can grow your email list by using landing pages.

A typical landing page asks users for their email and name in exchange for content. Providing personalized follow-up emails to your email subscribers can help you grow your subscriber list quickly.

People who have filled out a form in exchange for content or information about your product or service have demonstrated an interest in what you offer. Creating a high-quality subscriber list ensures your business grows.

Following the download of your landing page offer, you might send them a "Thank you" email with additional resources related to the content they've shown interest in.

4. It is possible to test landing pages.

With a landing page, you can experiment with different designs and determine which visuals and copy work best with your target audience. In addition, testing out a new landing page is often less risky than making major changes to your website or blog.

5. Metrics directly related to business goals can be measured through landing pages.

To measure metrics directly related to your business goals, you can create a landing page to market your new product or service.

Suppose your marketing team is responsible for increasing sales of your new email tool. A landing page offering a free demo of your product is created as part of your team's campaign.

You might measure conversion metrics on that landing page to determine how well your campaign is performing, or whether you need to make tweaks to communicate the true value of your new product. Additionally, you can measure which sites drive the highest conversions to your landing page, and put more resources into marketing your email tool on those sites — or social media apps — in particular.

6. You can add context to your offer by using landing pages.

A landing page gives you the opportunity to contextualize your marketing offer, according to AJ Beltis. "Marketers are motivated to avoid the landing page process and skip right to conversion by encouraging form fills through other methods, such as chatbots," Beltis said.

The problem with this process, however, is that you lose the opportunity to provide more context to what you're offering, such as images and essential information that can only be shared with landing pages.

7. The purpose of landing pages is to increase the value of the brand and to make a good first impression.

By showcasing the valuable content your company can provide, a sleek, well-designed landing page can impress new visitors and turn them into leads. Your landing page is a place where you can tell your visitors what you're offering, and how it can benefit them. It is important to remember that a well-designed landing page increases brand awareness and nurtures leads for future sales, regardless of whether the viewer converts.

Check out this impressive landing page created by Talisker, a whiskey brand. The Talisker landing page uses Ceros' landing page product to create an immersive experience, demonstrating brand value and, hopefully, making a great first impression.

You don't have to make your landing page boring - in fact, you shouldn't. Make your landing page engaging, interactive, and interesting to communicate your brand's value.


Using Sirkle, you can create unlimited blogs and promote a specific product or service on a landing page.

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Thursday, July 7, 2022
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