The Benefits Of Blogging For Small Businesses

It is likely that you are wondering whether blogging is worth your time and effort if you run a small business. There is no doubt in my mind that the answer is a resounding YES! You can enhance your inbound marketing efforts, drive traffic to your site, and attract more prospective customers by blogging frequently for your small business.

There is a lot of hype around blogging, which may be discouraging to small businesses. Take a look at these statistics:

A blog post has influenced 61% of US consumers to make a purchase.
Blogs are considered the most important content marketing method by 37% of marketers.
Companies with blogs enjoy 97% more inbound links than those without blogs.
A website with a blog has 434% more indexed pages than a website without one.
Companies in the B2B sector blog more often than those in the B2C sector.
Ninety-four percent of those who share posts do so because they think others will find it useful.
Blogs generate 67% more leads for B2B companies than those without them.

Why Small Business Blogs Are Important

Your business can benefit from a blog in the following ways:

1. Enhance Search Engine Optimization

Providing fresh, valuable content to searchers is a top priority for search engines. Providing frequent content with blog posts is a great way to do so. You can increase your visibility in search engine results pages (SERPS) by blogging consistently and giving Google and other search engines new content to index.

The articles on your website will also benefit from backlinks as other websites link to them. As a result, backlinks add fuel to the SEO fire since search engines consider them an endorsement of your website's authority.

2. Establish Relationships With Potential And Existing Customers

Your blog visitors can interact with you through blogging. The best way to achieve this is to ask your readers questions at the end of your posts to start a conversation or to simply allow comments and feedback from your readers. You can build trust and gain valuable insight into what your customers want by reviewing and responding to readers' comments.

3. Make Your Business A Leader In Its Field

Providing valuable, expert information in your blog posts will build trust and clout within your industry, no matter how small your company is. By providing helpful, informative content over time, you become a go-to resource for customers. In order for a small business to compete with larger corporations, it is especially crucial to gain credibility.

4. Engage People With Your Brand

You can show a personal side to your business through blogging that your prospects and customers won't see through outbound marketing. By blogging, you can give others a sense of your company's standards, vision, and personality.

5. Provide Value For Your Readers

The ability to provide value to visitors is one of the biggest advantages of business blogging. Potential leads are far more likely to respond to posts that solve problems or offer tips to make their lives easier. Certainly, your products and services will figure into your posts, but in a subtle, helpful way.

Your company becomes more likely to be chosen over its competitors when potential customers are ready to make a purchase when you provide free content to them. You might even consider posting testimonials to nudge those considering a purchase to take action. Don't bother blogging if you're just promoting your products or services. It won't interest readers.

6. Lead Generation

By asking them to subscribe to your blog posts, you can get emails from interested leads. In order to increase touch points, these emails can be used for marketing purposes. Not only will your blog posts be regularly seen, but email marketing opportunities will also be available to help you promote your business. You have a better chance of converting leads into customers the more often you connect with them.

7. Share Opportunities

By blogging, you give your audience the opportunity to share your blog with others. Your blog post is free marketing and further validates your credibility as a business, whether they link to it, tweet it, or email it.

Practically speaking, blogging makes sense. Your website traffic can increase, your search engine rankings can be boosted, and your credibility can be built with minimal effort and expense. Small businesses should not miss this opportunity.

Are you looking for help with blogging for your small business?

Is your business interested in creating a blog? Let us help you. Our web design services are tailored to meet your needs. Are you too busy to blog? Nothing to worry about. Your business blog can be enriched by thoughtful, informative posts written by Sirkle. Do you want to learn more? Visit our website at https://www.sirkle.com.