The Must-Have Pages for Small Business Websites: Do You Have Them All?

Can you tell me what pages I should have on my website? When creating a website, entrepreneurs and small business owners ask this question after choosing a domain name.

Your small business website must have the following pages.

How Many Pages Does Your Small Business Website Need?

It is important to understand that every business is unique and needs something different when it comes to the creation of content for a newly launched website.

Nevertheless, every website must have a set of pages since visitors (your potential customers) have expectations of the information on your site.

The 13 Most Important Pages For Your Small Business Website

  1. The home page
  2. The about page
  3. The services page
  4. The Products page
  5. The FAQ page
  6. The Testimonials/reviews page
  7. The Contact page
  8. The Blog
  9. The Press/latest news page
  10. The Privacy policy page
  11. The Terms and conditions page
  12. The Sitemap
  13. The “Page not found” page

The following is a list of the most important pages and information for every website.

1. The Homepage

This is the first page most people will see, so it should tell them who you are and what your company does. Your homepage content should be compelling enough to capture your visitors' attention within seconds. It is important for your homepage to look professional, load quickly, and load well. Various studies have shown that the average person spends only 0.05 seconds on a website before they leave.

Here are some things to include:

Briefly describe who you are and what you do, explain what you offer, and perhaps include some bullet points on how you can help your potential clients.

2. The About page

Visitors want to know who the people behind the company are, and who people do business with people. Any website's about page is usually one of its most popular pages. A brief description of your company history, who you are, and what makes you unique should be included on this page.

Here are some things to include:

Describe your business, who it employs (with biographies and photos if you're a sole proprietor), any special achievements, and how your company differs from the competition.

3. The Services page (if you offer services)

Describe your services here. Prior to outlining your services, provide a summary of them. You may want to divide your services into sections and include a link to a landing page where readers can learn more about a particular service if your services are extensive and their descriptions are long.

Here are some things to include:

Provide a brief synopsis of your services, bullet points with short explanation links to learn more about specialized services (if you wish), and how your services differ from your competitors.

4. The Products page (if you offer products)

Here's your chance to tell us about the products you sell. List your products after a brief summary of them. Consider categorizing your products and adding links to their product pages if you sell multiple products and have extensive information on each one.

Here are some things to include:

The products that you offer, short descriptions of each product, links to product pages that contain more information, what customers can expect when they buy those products, and why they should buy them from you instead of your competitors.

5. The FAQ page

Answer the most frequently asked questions on the FAQ page. FAQs provide everyone with the answers they need - on one page. Rather than answering those questions individually, you can answer them together. Answer each question honestly. You should use your answers to persuade a potential client to buy what you're selling by providing a call to action.

Here are some things to include:

This page should include the most commonly asked questions. In addition to removing any doubts a customer might have, these questions should also make them feel secure enough to make a purchase.

6. The Testimonials / Reviews page

Your company can showcase positive reviews here. Include photos and contact information (not their personal phone number, but a link to their social media account). Each testimonial will be more authentic as a result. The credibility and trust of a review are established when it includes photos of real people traceable to actual sources.

Here are some things to include:

A brief paragraph of customer praise, perhaps one or two sentences long. A headline above each testimonial is recommended to catch a customer's attention. Include photos and contact information of the reviewer.

7. The Contact page

You should include all the ways potential customers can contact you on your contact page. Where possible, your phone number, email address, and physical mailing address should also be included in the footer of all your website pages. Check out our guide here if you need help creating a custom email address.

Here are some things to include:

Including your social media accounts, mailing address, phone number and fax number, as well as your business hours. Rather than listing their email address, some companies prefer to use a contact form.

8. The Blog

Blogs are made up of blog posts, so this isn't a page per se. Blogs are websites or sections of websites made up of topically related blog posts (like journal entries). Usually, blog posts are listed from most recent to least recent in reverse chronological order. You are seriously missing out if you do not have a blog on your small business website! Your blog is one of the best and most affordable marketing tools you can have. Traffic and sales are generated by blogs. The HubSpot survey found that 57% of businesses that blog generate leads. Having a blog gives your company a voice, it allows you to share your expertise, tell your story, and engage your customers.

Here are some things to include:

Before anything else, you need to do some strategy work. You need to know why you want to start a blog and who you are blogging for (your target audience). The next step is to determine what your blog should be about, i.e. what you should write about and what topics you will cover. It's okay to be conversational and casual in your writing since most of us don't enjoy reading academic journals. The quality of a product is more important than quantity. In terms of search engine optimization and social media sharing, long-form and in-depth blog posts perform better than shorter shallow blog posts.

9. The Press / latest news page

The media can be addressed here. If your business has been featured in any articles, press releases, advertisements, videos, or other recognizable commercial accomplishments, please include those links here.

Here are some things to include:

Media contacts, PDFs and photos to download, and press releases. To provide the media with more information about your company before further publicity, please post a media kit here.

10. Privacy Policy Page

Every website needs a privacy policy that explains how you will use the personal information you collect from your visitors. This page should provide information about how the personal information and data collected by the site (e.g. advertising, cookies, emails, etc.) will be used, and whether or not it will be shared with third parties. You must strictly adhere to your privacy policy.

Here are some things to include:

Describe the data you collect, how it is collected, how visitors can obtain a copy of the data you collect, and whether such content will be shared.

11. The Terms And Conditions Page

Most websites have terms of conditions page, similar to the privacy policy. In order to use your website, a visitor must agree to the "rules" outlined on this page.

Here are some things to include:

The rules and guidelines of your website, as well as how it functions, should be included. You might include an intellectual property disclosure that says that your website is yours and that copyright laws protect it, as well as a clause that says you are not responsible for third-party links on your site or have no control over them.

12. The Sitemap Page

Sitemaps are available in two formats. Search engine bots can find your content using XML sitemaps (these are made for search engine bots and are good for search engine optimization). An HTML sitemap is an index page that lists all the pages on your website that are meant for "human" visitors.

Here are the things to include:

Sitemaps should link to all your pages, blog posts, and web pages. Where possible, your sitemap page should be located in the footer of every page of your website.

13. The “Page Not Found” Page

If a webpage no longer exists, has moved, or has expired, your visitors will get directed to a page not found (also known as the "404 error" page). A 404 error page can be customized in any way you like because it can be a standard HTML page.

Here are some things to include:

Don't hide the fact that visitors can't find the page they're looking for. You should include a link to your homepage on your page not found page. You might also want to include a search form for your visitors.

What types of pages does your small business website have, and what types of pages should every small business website owner include? We can assist you with creating your business website. Do you want to learn more? Visit our website at

Thursday, September 15, 2022
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