The Must-Have Pages for Small Business Websites
Entrepreneurs and small business owners wonder what pages they need on their website after choosing a domain name when getting started with a website.
The following pages must be on your small business website.
Does Your Small Business Website Need Many Pages?
Content creation for a newly launched website must take into account that every business is unique.
Even so, every website needs pages since visitors (your potential customers) expect to find information on them.
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Each website's most important pages and information are listed below.
1. The Homepage
A homepage should tell people who you are and what your company does as the first page they see. It should be compelling enough to grab your visitors' attention within seconds. A professional-looking homepage, a fast-loading page, and a well-loaded page are essential. It has been shown that the average person visits a website for 0.05 seconds before leaving.
Include the following:
You can include some bullet points on how you can help your potential clients by briefly describing who you are and what you do.
2. The About page
About pages are usually one of the most popular pages on any website, as visitors want to know who the company is, and who they do business with. Your company's history, who you are, and what makes you unique should be included on this page.
Include the following:
Provide a brief description of your company, who it employs (including biographies and photos if you are a sole proprietor), any special achievements, and how it is different from your competitors.
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3. The Services page (if you offer services)
Let readers know what your services are about by providing a brief summary of them before outlining them. If your services are extensive and their descriptions are long, you may want to divide them into sections and provide links to landing pages where readers can learn more about a particular service.
Include the following:
Explain how and why your services differ from your competitors with bullet points and links to specialized services (if applicable).
4. The Products page (if you offer products)
Describe your products after a brief summary. If you sell multiple products and have extensive information on each of them, consider categorizing them and adding links to their product pages.
Include the following:
You should provide a brief description of the products you offer, links to more information on each product, and why customers should choose you over your competitors.
5. The FAQ page
Using the FAQ page, you can provide everyone with the answers they need - on one page. Rather than answering each of those questions individually, you can answer them together. Answer each question honestly. By providing a call to action, you should be able to convince potential clients to purchase what you're selling.
Include the following:
Including the most commonly asked questions here will not only remove any doubts customers may have but also make them feel confident enough to make a purchase.
6. The Testimonials / Reviews page
The testimonials will be more authentic as a result of including photos and contact information (not their phone number, but a link to their social media account). When a review includes photos of real people that can be traced to real sources, it becomes more credible and trustworthy.
Include the following:
It is recommended to include a headline above each testimonial to catch a customer's attention. Include photos and contact information of the reviewer as well.
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7. The Contact page
It is important that your contact page includes all ways potential customers can reach you. For help creating a custom email address, check out our guide here. You should also include your phone number, email address, and physical mailing address in the footer of all your website pages.
Include the following:
Some companies prefer to use a contact form rather than listing their email address and social media accounts.
8. The Blog
This isn't a page per se, since blogs are made up of blog posts (like journal entries). Blogs are websites or sections of websites containing blogs with topically related blog posts. Most blog posts are arranged in reverse chronological order from most recent to least recent. In order to generate traffic and sales, your blog is one of the best marketing tools you can have for your small business website. If you do not have one, you are seriously missing out! Blogs give your company a voice, they enable you to share your expertise, tell your story, and engage your customers. According to HubSpot, 57% of businesses with blogs generate leads.
Include the following:
Prior to beginning your blog, you need to do some strategy. You need to figure out why you want to start one and who you intend to write for (your target audience). During the next step, you need to decide what your blog should be about, that is, what topics you will cover and what you should write about. Considering that most of us don't enjoy reading academic journals, it is okay to write in a conversational and casual tone. Quality is more important than quantity in a product. Blog posts that are long-form and in-depth perform better in search engine optimization and social media sharing.
9. The Press / latest news page
Please include your business's media coverage here, including articles, press releases, advertisements, videos, and other recognizable commercial accomplishments.
Include the following:
Please post your company's media kit here in order to provide the media with more information about your company before further publicity.
10. Privacy Policy Page
There must be a privacy policy on every website that explains how the information you collect from your visitors will be used. A privacy policy must explain how your site will use any personal information and data collected (such as advertising, cookies, emails, etc.) and whether it will be shared with third parties. Your privacy policy must be strictly adhered to.
Include the following:
Provide visitors with information about the data you collect, how it is collected, how they can obtain a copy of that data, and whether such information will be shared.
11. The Terms And Conditions Page
It is common for websites to have terms of conditions pages, similar to their privacy policies. A visitor must agree to the "rules" of your website before using it.
Include the following:
It is important to include your website's rules and guidelines, as well as how it works. Your site might include an intellectual property disclosure that states that it is yours and that copyright laws protect it, as well as a clause that says third-party links on your site are not under your control or are not responsible for them.
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12. The Sitemap Page
There are two types of sitemaps available. An HTML sitemap is an index page that lists all the pages on your website that are intended for "human" visitors. Search engine bots can find your content using XML sitemaps (these are built for search engine bots and are good for search engine optimization).
Include the following:
You should place a link to your sitemap at the bottom of every page on your website, linking to all your posts, pages, and blog posts.
13. The “Page Not Found” Page
You can customize a 404 error page in any way you like because it can be a standard HTML page if a webpage no longer exists, has moved, or has expired.
Include the following:
If a visitor cannot find the page they're looking for, don't hide it. Include a link to your homepage and a search form on your page not found page.
Do you want to learn more about how we can assist you with the creation of your business website? Visit our website at https://www.sirkle.com/ for more information.
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