Top 6 Popular Search Engines
Traffic is often dominated by Google when marketers compete.
Google has over 80% of the search market share, making it the most popular search engine. Because of its popularity, ranking highly on it is the most challenging. You might miss critical traffic opportunities if you neglect the other search engines.
Our next SEO meeting can include discussions about other traffic sources based on the top six search engines worldwide.
Almost 95% of mobile traffic is captured by Google, which has over 80% of the search market share. If you're looking for organic or paid search traffic, Google is an excellent option — the downside, of course, is that everyone is competing for the same traffic.
In addition, remember that Google's algorithm aims to meet users' needs directly on Google, so they don't have to click any links. These features, coupled with Google's popularity, could prevent you from capturing the traffic you need for your website.
There is no doubt Bing is the biggest competitor to Google in the United States, accounting for 15% of searches and also powering Yahoo, the third largest search engine. As with Google's search pages, Bing's search pages look remarkably similar, with the same categories and white backgrounds, blue links and green URLs. Bing also offers "Rewards", a program in which you can redeem points for gift cards, non-profit donations, and more when you search and shop on the search engine.
With just under 3% of the worldwide market share, Yahoo! manages to take third place in our list despite its not the sleekest search engine interface. The search results on Yahoo! are very similar since they are powered by Bing. With over 600 million monthly users, Yahoo! is still a significant search engine in its own right.
There are roughly 2% of global search engines, but Yandex is the largest search engine in its home country. Google is the number two search engine. There are a few things to keep in mind if you do business globally and want to reach Russian customers.
Yandex, for instance, displays several quality indicators next to search results. One that stands out the most is the site quality index, or SQI.
In Yandex's webmaster tools, you can set a region for your site in order to account for local intent, just like Google does.
The search engine DuckDuckGo touts itself as "The search engine that doesn't track you," so you might want to try it if you're uncomfortable with targeted ads or don't want your search data stored. Using DuckDuckGo doesn't track, collect, or store any information, so you don't have to worry about getting bombarded with Macy's Shoes ads. There are still ads on DuckDuckGo, just not personalized ones.
As of September 2022, DuckDuckGo had an average of 94,758,414 daily direct searches, making it easier to navigate than other search engines.
Its SERPs resemble Google (except for being in Mandarin), with white backgrounds, blue links, and green URLs. Like Google, Baidu is trying to integrate more rich features.
The Baidu search engine is an option to consider if you want to reach the Asian market. However, Baidu censors certain images and blocks pro-democracy websites, so if you compare search results, you'll find the Google results in list is more comprehensive.
Trends Emerging in Search Engines
In the near future, Ahrefs may be competing with top search engines for user attention as they announce they are developing their own search engine. Currently, in beta, Yep is unique from other platforms as it shares 90% of its ad revenue with content creators. With this model, Yep hopes to increase the number of people who share knowledge and high-quality content.
As part of Google's 2022 Helpful Content Update, HubSpot's Head of SEO Content Aja Frost says the update has huge implications for the industry.
In the first place, Google is sending a strong signal that content written by humans is preferable to content produced by machines. (Ironic, since virtually all SERPs are algorithmic.)"
This update should also encourage SEOs to take a more holistic approach to site performance, according to Frost.
It not only reinforces the concept that your domain is one entity, but it also reinforces the idea that content on one part of your website can affect the performance of others," Frost explains. “In light of this, SEOs should look at their sites as a whole—not isolated sections.”
Go beyond Google
When planning an SEO strategy, it's necessary to consider alternative traffic sources besides Google. By diversifying your sources, you're more likely to capture the first page of Google, and you'll be able to reach a truly ideal audience.
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