Social Shares: Why are they Important for Business Growth?

In social media, social sharing is broadcasting web content to connections, groups, or specific people on a social network. A primary objective of corporate social media marketing is to generate brand awareness by using the existing audience to spread content.

Why do businesses care about social shares?

In contrast to advertisements or other marketing assets, social shares are generated organically by the public. People share products, blog posts, and inspirational images because they want to. When social connections - such as friends, family, and colleagues - see shared content, it resonates more than a message displayed directly by a business. According to Forbes, Facebook social activity is much more valuable than Facebook ads. It is possible to get a wide network of potential customers by sharing an article, link, or promotion. Shared posts are seen by an entirely new audience, which can further spread the post to their own networks. An example of viral marketing is when a post is created with the intention of gaining mass exposure through repeated sharing.

Branding and social sharing

A brand's presence on social media goes beyond product recommendations and sales. In addition to visiting a company's website, consumers also use Facebook and Twitter to learn who they are and what they offer.

Businesses can use social media to define what they stand for, what they want to accomplish, and how it helps the community. Unlike websites, social media is more interactive. Engaging with customers in a more meaningful indicator than simply stating something on a website. It is also important to note that when users share a company's content, they are seen as more credible by consumers. The importance of social proof for a business's reputation increases exponentially when a solid foundation is built.

Here are three tips for increasing social shares:

  1. Find out which social network your target audience most frequently uses.

    Consider LinkedIn if your target market is primarily businesses and enterprises. As a social networking site, Facebook lends itself better to online shopping customers. However, Twitter tends to blur the lines between casual and official.

  2. Create useful content. 

    Spamming on social networks is the worst thing you can do. Posting to walls or sending out links should be done thoughtfully. Create content that adds value beyond a marketing blurb or discount.

  3. Consistency is key.

    Regularly post content to each business' social media accounts. If social media messages only accompany marketing information, they will be perceived as noise by consumers. Content should be provided regularly, but not too often, to remind consumers to visit the site.

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Friday, April 29, 2022
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