Blogs | Sirkle

Google Maps: How Does It Benefit Your Business?

The Google My Business app was replaced by Google Maps on April 5, 2022. A Google Maps business profile, now merged with Google My Business or "GMB" and formerly known as Google Places for Business, provides businesses and companies alike an easy and great way to appear in Google search results, but the best part is that it's totally free. Get new customers from Google Search and Maps by creating

Digital Business Cards: 7 Advantages

We highlight some of the most relevant advantages of digital business cards in this article. Using digital business cards is the new trend. Due to their fast, convenient, and secure sharing of professional information, they are conquering the market. As technology becomes more prevalent in people's daily lives, some habits need to be modified to stay current with new trends and keep up with the

Digital Marketing For Small Businesses

Did you remember when promoting your business used to be as easy as printing newspaper ads, Xeroxing flyers, and posting billboards? In the near future, not many people will be able to do so, whether they believe it or not. Even though these marketing tactics were once effective, digital marketing efforts now rely more on pixels rather than tangibles. Small Business Digital Marketing: The Basics

The Importance Of Google Maps For Your Business

When you searched for a shop, product, service, or tourist site, you would have used Google Maps. You can navigate and reach your destination more easily with Google Maps. Additionally, it can be beneficial to your business as well. How does it affect your business? There are more than 624,000 US businesses using Google Maps on their websites. Additionally, Google Maps helps companies generate le

Dynamic vs. Static Websites: What's the Difference?

You may have come across the terms "static" and "dynamic" during your research into website design and development. One of the first decisions you'll need to make if you're building your own website is whether to build a static website or a dynamic one, as that will determine how your web pages are stored and delivered. We will discuss the pros and cons of each approach, as well as what it means f

The Benefits of a Landing Page

Every marketing campaign or content offer can benefit from a landing page. We will discuss seven factors that make lead generation tools essential in this section. 1. Conversions are the goal of landing pages. Provide value up front by having a targeted page that links directly to an offer or next step. New site visitors may also be encouraged to provide information in exchange for an immediate,

Brand Awareness vs. Brand Recognition: What's The Difference?

Attention is the key to building a brand. If you don't get attention, your brand is pretty much worthless. You don't need to worry about how good your logo looks or how impactful your message is. You may as well not have a brand if you're not attracting attention. However, not all attention is the same. Creating brand awareness and recognition are important components of building a brand. Desp

How To Attract People To Your Website & Keeping Them Coming Back

Your next step after having a website is to spread the word about it. Getting visitors to your site doesn't end with getting one-time visits; successful websites have a following and repeat visitors. The purpose of this article is to introduce some of the basics of how to attract visitors to your website (and keep them there). The Importance of Site Traffic Your website's success depends on the

Digital Marketing. 5 Advantages Over Traditional Marketing

We've come a long way since Mad Men indulging in pre-noon libations and smoking like chimneys while drawing up Coca-Cola billboard ideas and children's candy radio jingles. Digital marketing, however, has revolutionized the way companies of all sizes reach, interact, and target their ideal customers. Print, radio, and television advertising still hold some relevance in today's retail era. However,

Prepaid Cards vs. Gift Cards: What's the Difference?

Gift cards and prepaid cards both resemble plastic bank credit cards and can be used to make purchases in stores or online. In addition to being popular as gifts, they are also a convenient way to give recipients funds to use however they like that are safer than cash and more convenient than personal checks. According to Deloitte's Holiday Retail Sales Consumer Survey of 2020, consumers spent mo

6 Reasons Why Your Business Needs a Blog

The marketing landscape is ever-changing, so it is important for marketers to stay up to date with all trends. Blogging has been consistent in marketing over the last several years, even if it has changed quite a bit in strategy. A blog is essential to any business. We're often asked, "why should my company have a blog?" It doesn't matter what kind of company you run; you should still have a blog

Video on your Website: 5 Reasons You Should Use It

Would you like to improve your business website? Would you like to know why adding video should be on your list of techniques? The infographic below shares five reasons you should use video on your website. These are the main points:Selling is about sharing stories, and videos are a great way to do thatVideos engage website visitors and keep them on your website longerIn both work and perso

Branding vs. Marketing vs. Sales: 6 Key Differences

There are so many terminologies to learn when running a business that it can get a little confusing at times. There are three terms, in particular, that often get mistaken: branding, marketing, and sales. It’s easy to get lost in the semantics as they all exist to attract customers and eventually drive sales. However, they are distinct concepts that serve different functions and have individual go

Landing Page vs. Website: Which Will Drive More Sales in 2022?

A website can be a powerful tool for your business. Lead generation software acts as a 24/7 salesperson, attracting leads, nurturing them, and helping your sales team convert them into customers. There are two types of pages that do the work for you when it comes to educating visitors and generating new sales: website pages and landing pages. You can get the results that you want by combining the

What Are the 4 Ps of Marketing?

You might find it strange to learn about the four Ps of marketing if you've been in the marketing field for some time. If you did not study marketing in college, and work in the industry, it is likely you are unfamiliar with the marketing mix. We'll now explore how the four Ps of marketing still hold true today. When marketers are choosing how to market their products or services, the four Ps he

Sales VS Branding

"Sales and branding" are two terms that confuse many companies. It's like not knowing the difference between a knife and a fork even though both are utensils. Clearly, branding and sales are two separate things. Does your company want to convert or create an experience? The latter wins every time. The right understanding of branding allows people to identify the best product or service for them a

Landing Page VS Website

Do you want to know which is better—a landing page or a website? We've got the answer. Is a website necessary for me? What is the purpose of a landing page? Should I have either or both?” This isn't the only question you've asked. Your goal as an online entrepreneur is to set yourself up for success from the start. Establishing a presence on the internet is a great way to start building an audie

The 4 Ps of Marketing

Marketing consists of the four Ps: Product, Price, Place, and Promotion. A flat website is a Place, not a Promotion, so you should still promote it with blogs and personal interactions with your clients. Sirkle can help you achieve this.In order to meet their marketing objectives and goals, brands must understand what elements must be combined in the marketing mix. All four Ps of marketing are inc